AdGuard AI
Project Concept
AdGuard AI — Autonomous Brand Ad Safety Screening
AdGuard AI is an agentic brand safety screening system that automatically
evaluates publisher websites before ad campaigns go live — protecting brands
from appearing next to harmful, inappropriate, or brand-damaging content.
Problem
Brands lose millions in reputation damage when ads appear next to violent,
hateful, or inappropriate content. Manual screening is slow, expensive, and
doesn’t scale across thousands of publisher URLs.
Solution
AdGuard AI uses a multi-agent architecture built on Lyzr Studio to
autonomously screen publisher URLs against brand-specific safety rules using
the GARM (Global Alliance for Responsible Media) framework.
How It Works
- URL Researcher — analyses website content and context
- Safety Classifier — scores content across 11 GARM categories
- Brand RAG Agent — applies brand-specific rules from a knowledge base
- Results Reporter — outputs scores, decisions and sends alerts via Slack and Gmail
Tech Stack
- Lyzr Studio — multi-agent orchestration
- Claude Opus 4 — manager agent reasoning
- Agentic RAG — brand safety knowledge base (Disney, LEGO, Nike, McDonald’s, Coca-Cola)
- GARM Framework — industry standard brand safety classification
- Slack + Gmail — real-time campaign alerts
Output
Every URL gets a safety score (0-100), GARM flag, and decision: Run / Review / Block.
Entry
Status: Not Started
Team Roster
You must be registered for the event to view the team message board.